Branding helps people quickly identify your products and organization, and give them a reason to choose your products over your competition.
A logo is one element of a strong brand identity and of the main points of identification for your clients and other stakeholders. A well-designed logo strengthens recall, creates familiarity with your business, and becomes a vital part of your communication materials.
A logo by itself is a graphic element that represents your brand, while a brand is a combination of all tangible and intangible aspects that represent your business. Without the brand, the logo wouldn’t have meaning, it would simply be a graphical element.